Suryakant Tripathi

What is digital marketing, why digital marketing is necessary for your business?

What is digital marketing?

Digital marketing is a combination of two words, Digital + Marketing that means online marketing. Everybody is online today. The internet has made our lives better and we can enjoy many features only through phone or laptop.

Many things like online shopping, ticket booking, recharge, bill payment, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions), etc. can be done through the internet. Due to this user’s trend towards the Internet, business is pushing digital marketing.

If we look at market statistics, about 80% of buyers do research online before buying or before doing service online. In such a situation digital marketing becomes important for any company or business.

Digital marketing is the marketing response to your goods and services through digital media. Digital marketing is done on the internet. We can connect it via the internet, computer, mobile phone, laptop, website advertisement or any other application.

what is digital marketing
what is digital marketing

In the 1980s, some efforts were made to establish some initial digital markets, but this was not possible. At the end of 1990, its name and usage began.

Internet marketing is a simple way to reach new customers. It carries out marketing activities and also be called online marketing. It is reaching and marketing more people in less time. This is a progressive developing area.

Manufacturers of online marketing can access their customers as well as monitor their activities, their needs. What is the trend of customers, what the customer is watching, all of these can be analyzed by internet marketing. Simply put, internet marketing is a way to reach customers through digital technology.

Future of Digital Marketing?

Change is the rule of life, you know it all. How many changes have occurred for the first time and today’s life and today is the time of internet. People of every character are connected to the Internet today, because of all this, it is easy to gather all the people in one place, which was not possible in the first time. Through the Internet, we can also set up all businessmen and customers.

Presently digital demand for digital marketing is being seen very strong. The marker which is making its own goods is easily reaching the customer. This gives rise to digital business.

The first code had to resort. The customer used to see him, they liked him, then he would have bought him. But now the malware can be sent to the consumer. Everyone is using Google, Facebook, YouTube, through which the marker shows its product-customer. It is in the reach of both traders and consumers.

Everyone gets everything to make every effort to relax without effort. The character also does not have to think that it supports letters, postal, or advertising. This is the convenience of all the convenience.

Importance of Digital Marketing

If we talk 20-30 years before today, it would not be wrong to say that the people of that time used to consume their content through TV, newspapers, magazines, and radio, right?

But friends, it is not so now, there have been many changes inside people, let’s know what kind of change I am talking about.

In today’s time, people spend more time on Facebook, they connect with their friends and family on Facebook.
Instead of watching TV, they prefer to watch videos on YouTube and instead of reading newspapers, they read online blogs.
This is the main reason that in today’s time the digital scope of digital marketing is high.

In today’s time, the public can easily get their favorite and necessary goods through the internet as per their convenience, now everyone avoids going to the market.

Digital marketing, in this way, helps in bringing the products and services created in your business to the people.

Digital marketing is the reason that can be shown in many ways at the same time in a short time and the consumer can take what they like immediately.

Because of all these, a person goes to the market to like the commodity, the time it takes to come and avoids all other problems and takes advantage of the digital world.

This is helping the businessmen in doing business too, they are also able to connect with more people in a short time and are also spreading the benefits of their product to the consumer.

Opportunity in Digital Marketing

It is absolutely true that change is the law of life because only then you will be able to live life properly and live happily.

In earlier times and in the lives of today’s people, changes have taken place on a very scale, especially when we talk about the Internet, what to say.

Every person is using Google, Facebook, YouTube, etc. very well, and the same merchants are also taking advantage of this and are able to reach their customers.

People’s trust is also moving towards the digital market, and it is a matter of great pleasure for a businessman. Perhaps you have heard this saying – “What you see is what sells” – Digital Marketing is a very good example of this.

Types of Digital Marketing

Internet is the only tool for digital marketing. On the Internet, we can do digital marketing through various websites. We are going to tell you about some of its variants

Social Media

Social media is made up of many websites – such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can put their views in front of thousands of people. You know well about social media. When we look at this site, we see advertisements on it at certain intervals, it is a very effective and effective tool for advertising.

Email marketing

E-mail marketing e-mail by e-mailing your products to any company Email marketing is necessary for every way for every company, as any company offers new offers and discounts to customers, for which email marketing is an easy way.


It is a technical medium that puts your website at the top of search engine results, increasing the number of visitors. For this, we have to make our website according to the keywords and SEO guidelines.

Affiliate marketing

The wage you get from advertising products through websites, blogs or links is called affiliate marketing. Under this, you create your link and place your product on that link. When a customer buys your product by pressing it on the link, you get a discount on it.

Youtube channel

This is the medium of social media in which the producers have to direct their products directly to the public. People can also express their reaction to this. It is a medium where a lot of people are crowded or say that a large number of users/viewers live on YouTube. This is an easy and popular way to show your product to the public.

Apps Marketing

Making different apps on the Internet to reach people and promote their product on it is called apps marketing. This is the best way of digital marketing. Nowadays a large number of people are using smartphones. Big companies make their apps and make the apps available to the people.

PPC marketing

The advertisement that you have to pay to see is called pay click advertising. This is for every type of advertisement. As its name suggests, the money is deducted after clicking on it. These ads keep coming in between. If someone sees these advertisements, then the money is deducted.

Uses of Digital Marketing

  • Website Traffic – The most crowd of visitors is on the website – first you know it, then put your ad on that website so that more people can see you
  • You can create a brochure on your website and send it to your poster for people. How many people are watching you can also be checked.

Benefits of Digital Marketing

There are many benefits of digital marketing

  • It’s not costly
  • It can be analyzed
  • Is more convenient
  • Provides more satisfaction
  • Enhances brand loyalty
  • Speed up the sale process
  • Reduces all sales costs
  • Helps in brand empowerment
  • Get targeted results

Now you must have understood what is digital and internet marketing and how it is done. And why all national and multinational companies are using it. If you liked this post, then share it on Facebook, Whatsapp, Twitter.

1 thought on “What is digital marketing, why digital marketing is necessary for your business?”

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